Privacy Policy

Last updated: October 2026

1. Information We Collect

JL Auto Guide may collect information that you voluntarily provide when you contact us, request information, submit an inquiry, schedule a service, complete an intake form, or purchase a service.

This information may include:

  • Name
  • Email address
  • Phone number
  • General service location
  • Vehicle year, make, model, trim and mileage
  • Vehicle Identification Number (VIN)
  • Vehicle equipment and options
  • Vehicle ownership and history information
  • Maintenance and service information
  • Photos, videos and other vehicle-related media
  • Documents or records you choose to provide
  • Information necessary to prepare vehicle listings, market research, JL Vehicle Profiles and other requested services

We may also receive basic technical information associated with use of our website, such as browser type, device information, referring pages, and website usage information when collected through our website hosting, analytics, or security providers.

2. How We Use Your Information

JL Auto Guide uses information collected from you to provide our private-sale vehicle preparation and seller-support services.

Depending on the service requested, we may use your information to:

  • Respond to inquiries and communicate with you
  • Schedule and provide services
  • Prepare vehicle photography and video
  • Conduct market and pricing research
  • Research vehicle specifications, factory equipment and features
  • Prepare listing copy and other vehicle-marketing materials
  • Create seller kits and related documentation
  • Organize owner-provided vehicle history, maintenance, or service information
  • Deliver completed media and documentation
  • Process or administer service requests and payments
  • Maintain appropriate business and customer records
  • Improve our services and website
  • Protect against fraud, misuse, or security issues
  • Comply with applicable legal obligations

JL Auto Guide does not use your information to independently conduct, negotiate, or complete the sale of your vehicle.

3. Vehicle Information & Documentation

Information included in vehicle listings, seller kits, market research, or other deliverables may be based on information supplied by you or obtained from third-party sources.

By providing vehicle information, photographs, service records, history information, or other documentation to JL Auto Guide, you authorize us to use that information as reasonably necessary to provide the services you requested.

Clients should avoid providing documents containing unnecessary sensitive personal information. When possible, personal information unrelated to the vehicle or requested service should be removed or redacted before documents are submitted.

4. Photography, Video & Vehicle Media

Certain JL Auto Guide services involve photographing or recording vehicles.

Vehicle photographs, videos, and related media may be stored, edited, processed, and delivered using software, cloud-storage services, or other technology providers used in the ordinary operation of our business.

JL Auto Guide may use vehicle media created during a service session for portfolio, website, social-media, or promotional purposes unless otherwise agreed with the Client in writing.

We will make reasonable efforts to avoid intentionally publishing personal information that is unnecessary to showcase the vehicle or our services.

5. Service Providers & Third Parties

JL Auto Guide may use trusted third-party service providers to operate the website and business and to provide requested services.

These providers may include companies that provide:

  • Website hosting
  • Website forms
  • Email and communications
  • Scheduling
  • Payment processing
  • Cloud storage
  • File delivery
  • Analytics
  • Security
  • Business administration
  • Vehicle information, history, specification, or market-data services

These providers may process information only as necessary to perform services for JL Auto Guide or as otherwise permitted by their applicable terms and privacy policies.

JL Auto Guide may also disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, protect our rights or property, prevent fraud or misuse, or protect the safety of JL Auto Guide, our clients, or others.

6. We Do Not Sell Your Personal Information

JL Auto Guide does not sell or rent your personal information to data brokers or third parties for their independent marketing purposes.

We may share information with service providers as reasonably necessary to operate our business and provide the services you request. Such operational sharing is different from selling personal information.

7. Payment Information

If online or electronic payments are accepted through a third-party payment processor, payment-card or banking information may be collected and processed directly by that provider.

JL Auto Guide does not intentionally store complete payment-card information when payment information is processed directly by a third-party payment provider.

The payment provider's handling of your payment information is subject to its own privacy and security practices.

8. Third-Party Websites & Marketplaces

JL Auto Guide may provide links to, recommend, or prepare materials for use with third-party websites and automotive marketplaces.

Third-party websites and marketplaces operate independently from JL Auto Guide and maintain their own privacy policies and data practices.

JL Auto Guide is not responsible for the privacy, security, or data practices of third-party websites or marketplaces.

9. Data Security

JL Auto Guide takes reasonable administrative and technical measures appropriate to a small business to protect personal information from unauthorized access, disclosure, alteration, or loss.

However, no internet transmission, electronic communication, or data-storage system can be guaranteed to be completely secure.

10. Data Retention

JL Auto Guide may retain customer and vehicle information for as long as reasonably necessary to provide services, maintain business records, resolve disputes, comply with legal obligations, and support legitimate business operations.

Information that is no longer reasonably necessary may be deleted or anonymized, subject to applicable recordkeeping requirements and technical limitations.

11. Your Privacy Choices

You may contact JL Auto Guide to request access to, correction of, or deletion of personal information you previously submitted to us.

We will respond to reasonable requests consistent with applicable law and any legitimate business or recordkeeping obligations.

Certain information may need to be retained when required for legal, accounting, fraud-prevention, dispute-resolution, or other legitimate business purposes.

12. Changes to This Privacy Policy

JL Auto Guide may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or applicable requirements.

When the policy is updated, the "Last Updated" date at the top of this page should be revised accordingly.

13. Contact Us

For questions about this Privacy Policy, our privacy practices, or personal information you have provided to JL Auto Guide, please contact:

JL Auto Guide

contact@jlautoguide.com